Time to market = 2 years early

Net cost saving = 92%

Customer

• Second largest global supplier of Flavours and Fragrances compounds
• Process had market volume of 1400 tonnes
• Selling price of $50 / kg (annual sales of $70 million)

Problem

• Process patented, but patent expired
• Danger of competition from Third World suppliers
• Four-stage process featuring two reaction and two distillation stages
• Extremely limited time to find a solution

Solution

• Parameters too complex for conventional approach
• Simulation approach was used to provide optimum conditions quickly
• Predictions validated by plant performance

Output

• New process guaranteed protection of market share
• Time to market = 2 YEARS EARLY
• Net cost saving = 92%

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